Hello Clients, Account executives,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam vehicula pellentesque ultricies. Pellentesque vel tellus magna. Maecenas consequat, nisl eu convallis fermentum, mauris velit tincidunt tortor, quis vulputate lectus orci et quam. Curabitur dapibus tincidunt tortor sit amet malesuada. Proin rutrum nulla et justo pellentesque non porttitor purus tincidunt. Suspendisse potenti. Donec laoreet lorem sed arcu consectetur at aliquet lacus adipiscing. In quis dolor orci. Phasellus ornare aliquet nibh accumsan gravida. Integer id nisi eget sapien commodo consectetur. Fusce semper molestie vehicula.
Donec congue felis eu est eleifend ut fermentum mauris scelerisque. Donec gravida, dui quis lacinia volutpat, neque metus mollis ante, vel pretium turpis mi quis dolor. Aenean orci velit, fermentum vel tempus id, tempor a nulla. Suspendisse eleifend porta purus eu pharetra. Nunc vestibulum eros sit amet ipsum consectetur quis tempus orci condimentum. Sed viverra nulla vel arcu iaculis molestie. Curabitur at eros sed nisi pulvinar accumsan. Aliquam rhoncus, nisi ut sagittis elementum, neque libero vestibulum eros, a facilisis metus velit a justo. Ut ut nulla ante, vitae feugiat est. Proin in est erat, vel consectetur libero. In lectus enim, facilisis ut ullamcorper a, vehicula eget lacus. Quisque egestas orci justo, ac faucibus sem. Nulla laoreet convallis ullamcorper. Sed congue condimentum mauris, vel suscipit diam vehicula vitae. Duis convallis mattis auctor.
Garbage in – Garbage out. How hard is it to understand that? Clients, why not tell us the REAL date of your product launch, how can it be 1st of next month when you are yet to start operations in this city? When you are yet to hire a team? Why not tell us who you are actually targeting at? How can your TG be everyone from Parvathy R. Kutty, part time teacher, mother of two, wife of Insurance seller from Vanandurai to nineteen year old NIFtian, aspiring bridal lingerie designer from GK? Huh?
And Account Executives/Managers could you speak up please? When I say speak up, I don't mean you asking us for 7 headline options or asking the client for money [which you do very well, and yes of course this is why you and I are around], but while you are at it, can you not tell the client, 3 campaigns by tomorrow evening is not possible. That google images isn't his property, that one more bullet point and the ad will burst. That the consumer doesn't give a dang about his vision? And, and could you please write a brief? It's important, non?
n.b. this is my 100th post. quite a feat, considering my attention span.
And before your mouth goes :-O, the 'it' above isn't a Cannes Lion. But it is – my first advertising award. And God it feels good. Like I said, the award is everything I had imagined it to be.
Not expecting it one bit. Check.
Heart Rate 220. Check.
Knees-going-weak while accepting it. Check.
Not remembering the name or the face of the gentleman who gave it to me. Check.
Looking at the camera and giggling like an idiot. Check.
Going numb once back to my seat. Check.
Staying numb for rest of the evening. Check.
Looking for eyes looking at me, but finding none. Check.
Discovering the Monday after to be as blue. Check.
Life or if I were to use a less dramatic word - the week so far has been less than great. Nothing killing [thank god for that], but stuff I could have been much happier without. You know nagging things... that are not there on your face. Yet lurking somewhere. Hmm that's the kind of troubles I have been talking about. There goes a saying 'don't sweat the small stuff'. How? Pray tell me how? How can you not sweat about things at work that are beyond your control [not talking about the looming deadlines]. How can you not sweat about untimely rains that make your commute a big hell. How can you not sweat about a sad roommate? How can you not sweat when uncertainties outweigh certainties?
The point is we do sweat the small stuff. Such days demand a pick-me-up. Do you have a pick-me-up? A stuff that always works? I do. Yes, sir I do.
www.dailymail.co.uk rocks my world. It always does. Try it on a day, when things are grey and sad. When monstrous clients seem like angels, and your cubicle companion plays the screaming demon. On a day when no planning seems like the best planning. On a day when waking up in the morning was possibly the worst thing you could do. Yes on that kind of a day. Do try dailymail.
After all, how can your world be difficult when in this very world Hugh Hefner's runaway bride decides to bare it all in a tell-all realty show. A world where Britney goes flab to flat, in three days flat and then back to flab again. A world where 'friends with benefits' or the 'no strings
attached' models work perfectly. A world where pretty young things sue their moms over misused funds. A world where Cheryl Cole keeps falling for her love rat multiple-time-cheater ex-husband.
Do give dailymail a try. On a day like today.
n.b. the dark brown stuff above works as well.
My friends who have pets now, have always had pets when they were growing up. Pet(s) featured in their family albums, vacations, birthdays, mostly everywhere. The pet had its birthday too. And gifts during special occasions. Visiting aunts and uncles would never forget to pack something for them. Dare they. Now my friends' pets have moved from the dusty velvet albums to facebook, from pretty collars to fancy tweeter accounts. And nicer names too. Hobbes has replaced snowy. Rio is the new Pluto. Harper 7 anyone?
And people with pets, are different kind of people I've heard. Quite like athletes. No it's not about them being like athletes. It's about them being a little different from the rest of us, the way athletes are. Pet owners are kinder, friendlier and kind of nicer no? Not the ones with pet caretakers. They don't count. For them I'm guessing, having a pet is part of the checklist process. Penthouse check. Picket fences check. Monthly parties check. Pet check. Weekly spa check. They don't count.
I've always wanted to have a pet, but not badly enough to have fought my mom's hygiene concerns or father's transferable job factors. And now my own issues of not having enough time or space, or that green patch, or crazy hours at work. There will always be excuses. To not have a pet. Or to not live your life.
i am aware that someone half my age should be blogging this... but, but, when you see matt damon smiling like that, and taking off his jacket like that, how can you not write that line and post that picture?
nb. yes i am in a black & white hollywood hunk phase. why do you ask?
while the later combination promises more comments and followers and readers, spontaneity brings me joy. and with it a greater urge to write. where topics are not shortlisted but randomly picked based on the emotions they elicit.
i always hoped, maybe just maybe, in the course of my blogging life, i will realise that the two have merged. that i while writing things that i like to write, without much thought or care would come up with something delightful, something totally funny and intelligent. all at once. but that was not to be. blog posts were quite like the much-thought-out headlines i write at work, that's work. but that shouldn't be the case right? this is what i do for free, all i should get from it is joy. comment generated joy or just the plain old writing joy. this i have to figure out. till then, i will write about experiences that have something to write home about. at the risk of coming across as boring, dull and silly, i will write whatever i wish to.
so on a day when i l would like to write about leonardo de caprio, that's what i will do. write about leonardo de caprio, his smile, his ex gf, his current squeeze or why he is martin scorsese's favorite boy.
The graduating class of 2010 at Harvard Business School, was given an assignment. The assignment required the students to answer three questions.
First, how can I be sure that I’ll be happy in my career? Second, how can I be sure that my relationships with my spouse and my family become an enduring source of happiness? Third, how can I be sure I’ll stay out of jail? Seemed funny, but not so. Apparently 2 in a class of 32 had done time in jail. On the first read, the assignment sounded incomplete and lame. But on reading the questions again, I found that yeah, that's all you need to figure out about your life, to measure your life.
Happy in career would mean, you would go on to be successful and make money. Successful gets you power. Power to get back at that sassy showoff from college. Or buy out your ex-flame's dwindling business. Making money would mean, you would have all the pretty things and the comforts that the swanky malls and delicate mannequins have to over. Sometimes peace of mind too [there's nothing a spa in the Himalayas can't fix.]
Happiness from your spouse and family, well, well, well. Basically, you really can't do much about this. Being a good woman/man brings you a good husband/wifey, if you believe in that, then perhaps you also believe in good karma. Ergo, you are also into the past-life-this-life thing. Doesn't quite work that way does it? So, be good, do not cheat, and what? Keep your mouth shut?. I guess. Family, if you are born into one that's loving, caring, sharing and all things sweet, then knock on the wood. That's it. Else, it's sad and let's not go there. Alright, that was about being born into the family, what happens when you have to raise one? It's then all up to you, the aforesaid spouse and genes.
Staying out of jail. Okay sitting in our cubicles, doing extremely mundane and harmless work, looking out of the window, to a view that's as boring as the last meeting, and then walking up to the vending machine for coffee that's insipid, it's tempting to pass the last question as lame. Crazy or comic even. But in our cubicle, there's so much more we could be doing. Thinking for instance. Thinking up plans. Evil plans that involve people who are part of our everyday, every night. Or that guy who takes up the parking area every morning. Or just a momentary lapse of judgment could do us in. Thing is crap happens [Jailed abroad on Nat Geo is scary, after every episode you have to look heavenwards and say thanks. Thanks to be just getting to sit in your dilapidated sofa in your living room and watch some primetime television]. You can just not take anything for granted. But what you can do is be cautious. Cautious not paranoid. Spontaneous caution anyone?
And never forget to pray.
Hello Clients, Account executives,
