Hello Clients, Account executives,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam vehicula pellentesque ultricies. Pellentesque vel tellus magna. Maecenas consequat, nisl eu convallis fermentum, mauris velit tincidunt tortor, quis vulputate lectus orci et quam. Curabitur dapibus tincidunt tortor sit amet malesuada. Proin rutrum nulla et justo pellentesque non porttitor purus tincidunt. Suspendisse potenti. Donec laoreet lorem sed arcu consectetur at aliquet lacus adipiscing. In quis dolor orci. Phasellus ornare aliquet nibh accumsan gravida. Integer id nisi eget sapien commodo consectetur. Fusce semper molestie vehicula.
Donec congue felis eu est eleifend ut fermentum mauris scelerisque. Donec gravida, dui quis lacinia volutpat, neque metus mollis ante, vel pretium turpis mi quis dolor. Aenean orci velit, fermentum vel tempus id, tempor a nulla. Suspendisse eleifend porta purus eu pharetra. Nunc vestibulum eros sit amet ipsum consectetur quis tempus orci condimentum. Sed viverra nulla vel arcu iaculis molestie. Curabitur at eros sed nisi pulvinar accumsan. Aliquam rhoncus, nisi ut sagittis elementum, neque libero vestibulum eros, a facilisis metus velit a justo. Ut ut nulla ante, vitae feugiat est. Proin in est erat, vel consectetur libero. In lectus enim, facilisis ut ullamcorper a, vehicula eget lacus. Quisque egestas orci justo, ac faucibus sem. Nulla laoreet convallis ullamcorper. Sed congue condimentum mauris, vel suscipit diam vehicula vitae. Duis convallis mattis auctor.
Garbage in – Garbage out. How hard is it to understand that? Clients, why not tell us the REAL date of your product launch, how can it be 1st of next month when you are yet to start operations in this city? When you are yet to hire a team? Why not tell us who you are actually targeting at? How can your TG be everyone from Parvathy R. Kutty, part time teacher, mother of two, wife of Insurance seller from Vanandurai to nineteen year old NIFtian, aspiring bridal lingerie designer from GK? Huh?
And Account Executives/Managers could you speak up please? When I say speak up, I don't mean you asking us for 7 headline options or asking the client for money [which you do very well, and yes of course this is why you and I are around], but while you are at it, can you not tell the client, 3 campaigns by tomorrow evening is not possible. That google images isn't his property, that one more bullet point and the ad will burst. That the consumer doesn't give a dang about his vision? And, and could you please write a brief? It's important, non?
n.b. this is my 100th post. quite a feat, considering my attention span.
I thoroughly enjoyed reading your post dear. It's true to the core, hilarious and carries a strong message. We all go through this grind everyday....
ReplyDeleteU just got it is so perfect...life wud have been so simple with a brief, client servicing who speaks to the client n most importantly clients who know wht they r talking abt...u bet, am already dreaming :)
ReplyDeleteat the risk of being rude let me just tell you... a written brief really wont bring any change in the situation .... U ppl conveniently do what ever u guys feel like writing...and den u try to convince the account guys with ur all-the-more weird logics...Thank god u dont get written briefs... otherwise that would have been enough of a reason to make u guys take that 'not so desirable break'. well...am saying this out of my 14 years of advertising exp.. trust me! ...:P...:(
ReplyDeletesupriyo da, nah, nah that's wasn't rude, or was it, honestly after the briefs and the briefing meetings that we have, we are numb to most things. :), and guess 'whatever we feel like' wala phase is long gone, we are no longer kobis. i guess, the industry just needs more of your kind of account men and women. amen.
ReplyDelete