Thursday, March 12, 2009

The Zoya Factor... Awwww!

What do you do when you are closer to 30 than to 16, yet want to read a Mills & Boon? You pick up The Zoya Factor by Anuja Chauhan.

I quite liked The Zoya Factor.

Because the author is the creative director at JWT, I aspire to be her someday - a creative head at a hip agency with a lofty book contract for a chick-lit novella. Nice.

Because the protagonist works in an advertising agency, a story of a believable world, so what if, I have never written a TVC script with Sharukh Khan in it or am not on a first name basis with the India's cricket team? Advertising agency it is.

Because I am a sucker for all things mush., not over the top kind, but the ones that make you go all awwww and weak in the knees ... The Zoya Factor has many moments of it.

And mostly because the language is – very every day, very chic, very conversational. A tad too conversational maybe.

The details, were completely taken care of... the scene describing Zoya's garden, the drab clothes she goes to bed in... the typical Sunday feast at home, the creative & client servicing meetings, etcetera.

The only bit I did not like was the author's liberal use of 'Hello', almost every page would have a sentence like – 'Hello, like the Indian Team's skipper visited my suite everyday.' Then there would be one more in the next paragraph, 'Hello, you were the one who invited me', 'Hello, I am not exactly looking my best today' etcetera. Nothing wrong with 'hello' just that, it reminded me of someone who talks that way, and whom I am not particularly fond of.

So, if you are a woman and do not exactly hate cricket, chances are, you will enjoy The Zoya Factor.


  1. pity that there are no adult male equivalents of Alistair Mclain!

  2. Hmmm...will read it for I love love stories and am at the fag end of 30 as well.