I love them. All of them. Super creative, brilliant execution, so, so adorable. They are everywhere, and everyone's talking about them. But the point is will you press those numbers that they ask you to and get dating tips, prayer songs, beauty alerts, stock information, etcetera? Or if you are not a Vodafone customer, will you become one, enticed by their array of services?While these cute egg headed white humanoids have of course taken care of the Branding and the buzz, what about the figures? Will this one and a half month long (during the IPL period) campaign make an impact on Vodafone's targets? Given the fact that, Vodafone is already big and known for its creative concepts and branding initiatives, what's the point? More so, at a time like this, When most brand managers everywhere (at least where I am, they are) are freezing ad spends. Maybe this is aggressive marketing after all. Maybe this is what works. But aren't we all discussing how cute these ads are and how smart their advertising guys (O&M) are. What's the ROI, I am thinking.
Dunno. Maybe it's too much to decipher for an obscure copywriter from an obscure advertising agency.
However, Zoozoo xoxo.
