Wednesday, October 28, 2009

Taking stock. One ad, at a time.

The other day, a friend of mine asked me something as harmless as, “Aren't you into investing.”
Huh? Why the hell should I be into investing?

I am into movies, I am into working out, I am into baking, but I am not into investing.
Questions about Investing invariably led me to money... and that led me to my chosen career, which I terribly enjoy [not always, but mostly].

And then, out of nowhere, I had this moment. The moment when I realised that for the last five years, all I have been doing is chasing that witty headline, that lyrical bodycopy and that perfect ad. And now, it's that moment, that what-the-bloody-hell-were-you-up-to moment.

So, while I have shied away from saving and investing, there's no dilly dallying this one... I want to take stock of my work. One ad, at a time.

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